Nintendo President Shuntaro Furukawa accepted an interview with Nikkei recently and reiterated the company’s determination to actively create original IP.
As for the shortage of chips and the new host that players have been knocking on the bowl, he also responded in the interview.
One of the keys to Nintendo’s long-term dominance in the game market lies in its long-term investment in the development of original IP, such as “Mario”, “Zelda”, and “Pokemon” that were born in the last century.
And the exclusive games created by these IPs are also an important driving force for Nintendo’s console to continue to sell well.
Furukawa believes that as people spend more time at home, demand for entertainment also increases.
“But games are not a necessity of life. In order for players to choose to play games in a limited amount of time, games must be fun; I am personally researching various forms of entertainment.”
He also emphasized that in addition to continuing to develop long-term core IPs such as “Mario” and “Zelda” in the future, “we will also focus on creating new game series.”
Regarding the recent global chip shortages, will it affect Switch host shipments?
Furukawa said that the chips currently used to produce the Switch are still sufficient, but since the beginning of this year, there has been a large demand for the Switch in Japan and even globally.
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