Do you know why Vivo X60 is neat in terms of shooting pictures? Answer is here!

The Vivo X60 is the inaugural 5G smartphone that has been infused with the latest mobile photography technologies, conceived in collaboration with legendary optics manufacturer ZEISS. The latest addition to Vivo’s flagship product lineup — the X Series — the X60 launched in late-December 2020 in China to critical acclaim. Having received raving reviews for its cutting-edge design and premium imaging capabilities powered by ZEISS optics, the Vivo X60 is slated for impending global release.
Here is why techies and photography enthusiasts alike absolutely adore the Vivo X60 series

Professional-grade camera technologies at the touch of your fingertips

The genesis behind the X series — the professional photography flagship product line of the revered smartphone manufacturer — dates back to Vivo’s commitment to building the best mobile photography system in the industry.

Having identified the evolving needs of consumers who view mobile photography as an important part of popular culture and daily life, Vivo set out to optimize smartphone imaging capabilities through user-oriented innovation. The X series repurposes professional-grade camera technologies to be accessed by the everyday consumer, as Vivo designs devices for them to capture memorable moments as clearly and vividly as possible.

The ultimate imaging performance, co-engineered with ZEISS
vivo and ZEISS have linked up to become global strategic partners for mobile imaging. Born out of the desire to redefine mobile photography, Vivo co-engineered and infused the legacy of ZEISS into the X60 series. German lens manufacturer and optical giant with over 175 years of operational history (founded in 1846), ZEISS technology is held towards stringent standards with strict requirements for high quality.

The Vivo X60 Pro+, a professional photography flagship smartphone

ZEISS is also renowned for its unique visual style and individual imaging characteristics, preferred by camera aficionados and the photography community. vivo siphoned the iconic elements of ZEISS products and incorporated them into the X60 series, culminating in peak ultimate imaging performance.

Thoroughly infused with legendary ZEISS optical imaging technology

The X60 is the first Vivo smartphone to receive the ZEISS treatment, inside and out. For starters, the ZEISS logo is emblazoned on the camera lens, while the ZEISS Vario-Tessar trademark is engraved next to the camera flashlight. vivo and ZEISS jointly conducted in-depth research on consumer behaviors to determine which optical design scheme and camera structure will best meet user demands, with the Vario-Tessar imaging style that is ideal for focal length and aperture optimization adapted for the smartphone imaging system.

Meanwhile, reviewers are raving about the ZEISS Biotar Portrait Style, available for the first time in the Vivo X60. This ZEISS-powered camera mode allows users to access customized professional photography, with unprecedented ability to render center sharpness, exceptional definition, and a harmonious bokeh.

Vivo and ZEISS believe they are ideal partners that go beyond simple unilateral pursuits; in fact, the brands reached a consensus through fruitful communications, series of virtual meetings, and mutual site visits, hoping to achieve greatness in this new era. With that being said, Vivo and ZEISS will collaborate on an ongoing basis and have established the “Vivo ZEISS Imaging Lab” as a joint R&D team and facility. We’re expecting more exciting new developments and mobile photography breakthroughs to come!

Recently, Vivo announced its entry into Romania and the Czech Republic, has expanded its presence in 2020 across the UK, France, Germany, Italy, Poland, and Spain. vivo’s fast-paced growth is a testament to its smartphone devices and mobile photography technology, as the brand strives to bring joy to more consumers around the world in 2021.