The Apple Watch is inconspicuous for the most part, and it’s hard to notice the style of the band someone else is wearing at first glance. Since Apple first launched the Apple Watch in 2014, the company has been working with Nike and Hermès to make the straps more fashionable, while exploring the application of various materials on the strap.
Apple now provides a variety of material strap options for Apple Watch, combined with different dial styles, there are thousands of combinations, which is difficult to achieve in traditional watches. Although Apple increased the size of the watch to 41mm and 45mm in the Apple Watch Series 7, the straps are still compatible with the previous 40mm and 44mm watches, respectively.
According to Hankey, the backward compatibility of the strap is the first consideration when designing the product. Although the strap doesn’t embody much technology, the company used this product to express its love for materials, craftsmanship and production.
Stan Ng said that the Apple Watch strap itself does not contain any technology, but the design ensures the performance of the watch and ensures that it will not affect the experience of the watch. Velcro on Sport Loops, Milanese Loops and magnets on leather straps, as well as Solo Loops and Braided Solo Loops in 9 sizes, all make it easy to adjust the watch to the right position, ensuring accurate sensor data detection.
At the end of the interview, Apple executives also introduced some of the technology used in the strap. The executive also said that although Apple and Hermès have very different design styles, the two companies have the same pursuit of details, craftsmanship and storytelling, so Apple has been exploring this form of cooperation.
